5 Mistakes Most OBMs Make
As an Online Business Manager (OBM), you are tasked with keeping the digital and operational aspects of businesses running smoothly. While the role can be incredibly rewarding and impactful, there are common pitfalls that even the most seasoned OBMs can encounter. Recognising and avoiding these mistakes can significantly enhance your effectiveness and ensure your clients’ businesses thrive under your management.
Here are five common mistakes to watch out for:
1. Not Setting Clear Boundaries
One of the most frequent mistakes OBMs make is not establishing clear boundaries with clients regarding availability, scope of work and responsibilities. Without clear boundaries, you risk facing burnout and client relationships can suffer due to mismanaged expectations.
Solution: At the start of any client relationship, clearly define your working hours, the scope of your responsibilities and your communication protocols. Make it known when you are available for calls or urgent tasks, and stick to this schedule unless absolutely necessary.
2. Underestimating Project Timelines
OBMs often underestimate the amount of time a task or project will take, which can lead to rushed work, stress and missed deadlines. This is especially true for those who are overly optimistic about efficiencies or those new to the role.
Solution: Always add a buffer to your project timelines to account for unexpected delays or issues. Communicate these timelines clearly to your team and clients to manage expectations effectively.
3. Failing to Delegate
Many OBMs feel they need to handle everything themselves to ensure it’s done right. This not only limits your capacity to take on more strategic work but also prevents your team from growing and improving their skills.
Solution: Develop trust in your team’s capabilities by delegating tasks appropriately. Use tools and systems to monitor progress without micromanaging, allowing you to focus on areas that truly require your expertise.
4. Failing to Utilise Optimisation Techniques
A common pitfall for Online Business Managers is neglecting the use of optimisation techniques in managing operations and workflows. Optimisation isn't just about using the right tools; it involves continuously seeking ways to improve efficiency and effectiveness across all business processes.
Solution: Actively engage in optimisation by regularly reviewing and updating workflows, systems and technologies. This could mean automating repetitive tasks, integrating new software that offers better features or restructuring team workflows to ensure maximum productivity. Additionally, stay informed about the latest trends and technologies in business management that could further streamline operations. Embrace a mindset of continual improvement - what worked yesterday might not be the best approach tomorrow.
5. Overpromising to Clients
In an effort to please clients or close sales, OBMs might overpromise on deliverables. This can lead to unrealistic expectations and under-delivery, which can tarnish your professional reputation.
Solution: Be honest and transparent about what is feasible within the given timelines and resources. It’s better to under-promise and over-deliver than to compromise your integrity and client trust.
Avoiding these common mistakes will not only improve your performance as an OBM but also enhance your professional relationships and reputation. Remember, the key to being a successful OBM is not just about managing tasks but also about managing expectations, communication and your own workload effectively.
Are you an aspiring OBM or looking to sharpen your skills? Connect with me for more insights and guidance on navigating the world of online business management. Let’s elevate your OBM career together! Connect here >>